A brand refresh that coincided with the launch of a new TV series. At these early stages the cast was still under wraps so we put the focus on château interior characteristics and brought in a vibrant colour palette with contemporary font pairings to bring the look up to date. Some elements had to remain, namely the logo, but were able to tweak the design and bring in a bolder colour palette.
A social campaign ran during the run up to the launch with château owners able to contribute content towards various channels. The paint stroke became a key asset so I also created some animated transitions to incorporate into TV and social video edits.