Nick Carling Counselling
A logo and website created for a start-up business. The objective was to create something organic and approachable that in some way conveyed a sense of what they did. I ended up with a marque that was loose but visualised the business proposition by using simple shapes.
Various psychotherapy themes were explored including the development of self, unlocking one's potential, opening doors and taking positive steps as well as feelings of hope and trust.
The resulting marque is designed to be abstract and mean different things to different people. The central shape loosely represents an individuals unlocking, whilst symbolising a figure looking towards an opening inviting those first steps of change.
